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This article in NSE

  1. Vol. 39 No. 1, p. 165-172
     
    Received: Apr 14, 2010


    * Corresponding author(s): m_taylor@wsu.edu
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doi:10.4195/jnrlse.2010.0010

Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works

  1. Mykel Taylor *a,
  2. Doug Younga and
  3. Carol Milesb
  1. a School of Economic Sciences, P.O. Box 646210, Washington State Univ., Pullman, WA 99164-6210
    b Dep. of Horticulture and Landscape Architecture, Washington State Univ., Northwest Washington Research and Extension Center. This journal uses SI units, according to the ASA, CSSA, SSSA style. Due to the circumstances of this case study, however, English units are used, either alone or along with SI units

Abstract

The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city with a very active direct marketing culture. The study covers several of the decisions that market gardeners must consider when determining their marketing plan including production plans, current and projected market conditions, and specific marketing plans.

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